Contract
Sponsorship Solicitation for MWR Elements of DAF Sports Programs
- Agency
- DEPT OF DEFENSE / DEPT OF THE AIR FORCE
- Location
- JBSA Lackland, TX
- Amount
- Amount not listed
- Deadline
- Closes in 144 days (Dec 9, 2026)
- Posted
- Dec 9, 2025
- Set-aside
- None (open competition)
- NAICS code
- 541830
What this contract is for
*This is a solicitation for commercial sponsorship by a Nonappropriated Fund Instrumentality of the United States Government. It does not obligate appropriated funds or nonappropriated funds of the Government.* Introduction to MWR The U.S. Air Force Morale, Welfare, and Recreation (MWR) program is a comprehensive support initiative designed to enhance the quality of life for Air Force personnel and their families. The program offers a wide range of services, facilities, and activities aimed at promoting well-being, fitness, and morale among military members. Key elements of the MWR program include recreational activities such as sports leagues, fitness centers, outdoor recreation programs, hobby shops, and arts & crafts centers; family and community support through child development centers, youth programs, and family support services; entertainment and leisure options including movie theaters, libraries, and special events; and travel and hospitality services like lodging, dining facilities, and recreational lodging. Non-federal entities can sponsor various elements of the MWR program to gain access to the military market. Sponsorship provides businesses with a unique opportunity to engage with a dedicated and diverse audience while supporting the well-being of Air Force personnel and their families. Benefits of sponsorship include brand exposure through event signage, marketing materials, and digital media, direct engagement with participants through on-site presence and product demonstrations, community involvement with a positive association to the military, and access to a large and engaged military audience. Sponsorship opportunities include event sponsorship for sports tournaments, holiday celebrations, and family fun days; facility enhancements for fitness cente...
View the official listing on SAM.gov
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How to bid on this
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- This listing has no set-aside restriction ("full and open competition"), meaning any business, large or small, can bid.
- Submit your proposal by the deadline, using the exact submission method the official listing states. A technically on-time bid sent the wrong way is often treated as late.
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