Contract · Federal · No Set aside used

Intent to Sole Source - Learfield Comm - College Sports Events Advertising

Agency: DEPT OF DEFENSE / DEPT OF THE ARMY
Location: Boise, ID
Amount: Amount not listed
Posted: Aug 18, 2026
Set-aside: No Set aside used
NAICS code: 541110 - Professional, Scientific, and Technical Services (general category) look up NAICS codes
PSC code: R701 - Professional, Administrative, and Management Support Services (general category)

Timeline

Posted

Aug 18, 2026
Status

Closing soon

What contracts like this typically pay

No award history yet for this category (NAICS 541110).

What this contract is for

Agency: DEPT OF DEFENSE / DEPT OF THE ARMY
Location: Boise, ID
Set-aside: No Set aside used
NAICS: 541110 - Professional, Scientific, and Technical Services (general category)
Scope: Federal

The Idaho Air National Guard (the Government) intends to issue a Firm-Fixed-Price order to a single source; Learfield Communications, LLC, on or about 10 September 2026.

Idaho Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate-aged demographics (e.g.,ages 18-30) within the state of Idaho.

To achieve this, the agency requires direct integration into the athletic programs of Idaho Colleges and Universities, BSU, ISU, etc.

The agency's requirement is to target the specific, highly localized audience through their colleges/univeristies official athletic brand makes competing this requirement is legally and logistically impossible.

Learfield Communications, LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all colleges and universities in the state.

Utilizing the university's official trademarked logos, mascot, and collegiate branding is essential to establishing trust and capturing the target demographic's interest.

Learfield holds the exclusive license to authorize the commercial use of these intellectual properties in co-branded advertising.

No other commercial advertising firm can legally license these marks for use.

All physical signage, digital boards, PA systems, and interactive promotional spaces within state system are managed exclusively by Learfield.

Any third-party wishing to secure a presence inside these venues must contract directly with Learfield.

Furthermore, the official university athletic website and mobile application are closed networks; ad inventory on these digital properties cannot be brokered or purchased through standard programmatic advertising networks.

This notice of intent is not a request for competitive quotations.

However, all responsible sources may submit a capability statemen...

Official solicitation and documents

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